Matt McGrory, Arwen Founder and CEO, talks to Business Daily about the role of AI in brand safety within elite sports

"The technology exists to protect sport, its players and brands from toxic online hate – it’s time to embrace it and make social media social."

This is the view of Matthew McGrory, CEO and founder of UK marketing tech business, Arwen AI, who have developed a solution which enables sponsors, rights holders and individuals working in the sports industry to remove spam, hate and abusive comments from social media by automatically detecting unwanted content.

The solution can help protect players and social media moderators from toxic online environments and increase return on advertising spend for brands and sponsors in the sports industry by creating safer, more positive and inclusive online communities."

Read the full article here.