We’ve grown up loving social media. We didn’t like what it was becoming. So we decided to fix it.
Like many people, we’ve watched and listened in dismay as abuse, toxicity and spam have grown on social media platforms. To say that the status quo is now unsustainable is an understatement. Social media has fast been becoming unsocial. Too many people and organisations feel the need to withdraw from the conversation or quit entirely. We don’t think they should have to.
As technologists, parents, sports fans and social media users, we decided knew we could it. As we emerged from lockdown in the summer of 2020 Arwen was born.